Swiss launches 'LXmas For You' campaign focusing on small gestures

Policy

Dennis Weber Chief Financial Officer | Swiss International Air Lines

By Sky Industry News

Dec 2, 2024

Swiss International Air Lines (SWISS) is celebrating Advent with its annual "LXmas For You" campaign. This year's theme focuses on the magic of small gestures and moments, aiming to spread holiday cheer both in-flight and on the ground.

The airline plans a series of activities, including donation drives and charity actions by employees, to emphasize solidarity and appreciation during the holiday season. SWISS travelers can expect surprise visits from St. Nicholas, known as "Samichlaus" in Switzerland, along with his elf helpers on select flights. Additionally, a unique Christmas Night event is scheduled for December 17 for winners of the grand "LXmas" competition.

Stefan Vasic, Head of Marketing at SWISS, stated: “LXmas is all about spreading the magic of Christmas and highlighting how wonderful small gestures can be.” He added that Christmas encourages reflection and appreciation for those around us.

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Since its inception seven years ago, the "LXmas" campaign has become a beloved tradition. This year’s initiatives aim to create memorable experiences through various actions and surprises globally.

Further details about "LXmas" can be found on Instagram.