Swiss launches 'LXmas For You' campaign focusing on small gestures

Policy

Dennis Weber Chief Financial Officer | Swiss International Air Lines

By Sky Industry News

Dec 2, 2024

Swiss International Air Lines (SWISS) is celebrating Advent with its annual "LXmas For You" campaign. This year's theme focuses on the magic of small gestures and moments, aiming to spread holiday cheer both in-flight and on the ground.

The airline plans a series of activities, including donation drives and charity actions by employees, to emphasize solidarity and appreciation during the holiday season. SWISS travelers can expect surprise visits from St. Nicholas, known as "Samichlaus" in Switzerland, along with his elf helpers on select flights. Additionally, a unique Christmas Night event is scheduled for December 17 for winners of the grand "LXmas" competition.

Stefan Vasic, Head of Marketing at SWISS, stated: “LXmas is all about spreading the magic of Christmas and highlighting how wonderful small gestures can be.” He added that Christmas encourages reflection and appreciation for those around us.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Since its inception seven years ago, the "LXmas" campaign has become a beloved tradition. This year’s initiatives aim to create memorable experiences through various actions and surprises globally.

Further details about "LXmas" can be found on Instagram.

Organizations Included in this History

Swiss International Air Lines

More News

US Air Force's B-52: Maintaining strategic presence through adaptability

The Boeing B-52 Stratofortress, a longstanding aircraft of the United States Air Force, has served from the Vietnam War to the War in Afghanistan.

Dec 28, 2024

Embraer Legacy 600: Features and chartering options

The Embraer Legacy 600, a private jet favored by the affluent, was first launched in 2000.

Dec 28, 2024

Heathrow sees high flight volume in December; Airbus A320 leads operations

London Heathrow Airport, the busiest in the United Kingdom, is experiencing a surge in traffic this December as travelers head out for the holidays.

Dec 28, 2024

USAF's 97th Air Mobility Wing supports global missions from Altus AFB

The 97th Air Mobility Wing, based at Altus Air Force Base in Oklahoma, plays a crucial role in the United States Air Force's strategic airlift operations.

Dec 28, 2024

Charlotte Douglas International seizes over 2,300 pounds of drugs in 2024

Drugs are frequently seized at airports across the United States, and Charlotte Douglas International Airport has recently added another 70 pounds to its total for 2024.

Dec 28, 2024