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Frontier Airlines, known for its budget-friendly approach, is venturing into premium territory by introducing first-class-style seats on its jets starting in late 2025. The airline announced that these "luxurious, spacious seats" will be installed in the first two rows of its aircraft. CEO Barry Biffle explained the move as a response to market trends: "We've just observed what's happening in the industry, and the truth is, we're a leisure carrier, and the affluent leisure customer would like to have a better product."
In addition to new seating options, Frontier aims to enhance its frequent flyer program by offering a companion pass for high-level elite status members. This benefit allows eligible passengers to bring a companion on any flight at no additional cost beyond standard taxes and fees. Biffle emphasized the simplicity of this offer: "You want to take your mom on this trip? You want to take your daughter on the next trip? You want to take your best friend on the next trip? No problem."
The airline's loyalty program, Frontier Miles, features four tiers: Elite Silver, Elite Gold, Elite Platinum, and Elite Diamond. Members who achieve Gold status or higher will qualify for unlimited complimentary upgrades once the new seats are available.
