Alaska Airlines has announced its role as the official airline sponsor for the upcoming Coachella and Stagecoach music festivals. The partnership marks a first for the airline, which aims to offer festival-goers a seamless travel experience with flights from major West Coast hubs across the Pacific Northwest, California, and beyond.
The announcement highlights Alaska Airlines' extensive flight network and its focus on providing direct connections to Palm Springs International Airport, one of the closest airports to Indio, California—home to both music festivals. Coachella is set for April 11-13 and 18-20, followed by Stagecoach on April 25-27.
Eric Edge, Managing Director of Marketing and Advertising at Alaska Airlines stated, "Every day we connect people to the places and experiences they love most, and partnering with Coachella and Stagecoach is yet another way to deliver on that commitment."