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This year marks the centennial of George Gershwin's "Rhapsody in Blue," a composition that has become synonymous with United Airlines. Originally used in a marketing campaign, the song continues to be associated with the airline, which first acquired its rights in the 1980s for an annual fee of $300,000. Although now available for commercial use, its connection to United remains strong.
The piece debuted in United's advertising in 1987, focusing on business travel and featuring New York City. The campaign coincided with United's acquisition of Boeing 747s and relocation to Washington Dulles following Pan American Airways' decline.
Travelers at Chicago O'Hare International Airport can hear "Rhapsody in Blue" while passing through the 'Rainbow Tunnel,' a walkway adorned with neon lights and mirrors since 1987. This unique experience offers a brief escape from the busy airport environment.
