Delta celebrates centennial at CES 2025 with keynote by CEO Ed Bastian

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Paul Baldoni, S.V.P. - Americas Pricing and Revenue Management | Delta Air Lines

By Sky Industry News

Dec 12, 2024

Delta Air Lines is set to make a significant impact at CES 2025 in Las Vegas, marking its 100th anniversary with a range of activities on January 7. Delta CEO Ed Bastian will deliver a keynote address that highlights the airline's legacy of innovation and its future plans for using technology to enhance human experiences.

The event promises more than just a speech. Attendees with tickets can explore an interactive exhibit in Sphere's Atrium before the keynote, enjoy complimentary food and beverages, and experience an exclusive post-keynote performance by multiple GRAMMY Award-winning artist Lenny Kravitz.

Delta CMO Alicia Tillman emphasized the uniqueness of this event: “Delta’s Centennial kickoff at Sphere is a bold statement about our beloved brand and our future vision. This isn’t your typical CES keynote – it’s a chance for attendees to experience the Delta brand like never before through immersive exhibits and an unforgettable show – and for SkyMiles Members, we’ll offer even more exclusive opportunities that we’re fast becoming known for.”

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The interactive exhibit will feature elements such as "Delta Through the Years," showcasing employee stories and company artifacts; a virtual pilot training experience; and "Delta Locals," previewing new travel planning platforms.

SkyMiles Members attending CES will have access to special benefits including express badge pickup at Las Vegas Harry Reid International Airport, limited-edition merchandise, and expedited entry into Sphere. American Express Card Members will also enjoy additional perks like access to the Theory Lounge for an enhanced pre-keynote experience.

Additionally, Delta's presence will extend outside as well. On January 7, visitors can watch Sphere’s exterior—known as the Exosphere—for chances to win Delta Gift Cards through various activities throughout the day.