Marriott expands into outdoor travel with acquisitions of Postcard Cabins and Trailborn

Home
»
Stories
»
2024
»
December

GLOBAL INDUSTRY NEWS

Qatar Airways In Talks To Buy 20% Of Virgin Australia - Airline Ratings

Global Industry News

Marriott expands into outdoor travel with acquisitions of Postcard Cabins and Trailborn

Research

Eric Rosen Director of travel content | The Points Guy

By Sky Industry News

Dec 12, 2024

Marriott International is expanding its presence in the outdoor travel market with two significant moves. The company announced plans to acquire Postcard Cabins, formerly known as Getaway Outposts, and integrate Trailborn boutique hotels into its system. These additions aim to enhance Marriott's offerings for travelers seeking nature-immersive experiences.

Leeny Oberg, Marriott's chief financial officer and executive vice president of development, stated, "Marriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we deliver more accommodations and experiences in awe-inspiring destinations."

The move comes amid a trend where other hotel companies are also venturing into outdoor travel. Hilton recently partnered with AutoCamp, while Hyatt expanded into glamping through Under Canvas properties available on its Mr & Mrs Smith booking platform.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Marriott's acquisition will include tiny homes, cabins, and hotels located near national parks, deserts, ski areas, and shorelines. The 29 Postcard Cabins locations are within a two-hour drive from major metropolitan areas and offer dog-friendly accommodations with private bathrooms and kitchens. Trailborn's boutique hotels are situated near popular destinations such as Rocky Mountain National Park and the Grand Canyon.

Both brands will be integrated into Marriott's outdoor-focused collection next year through its website and mobile app. While details about their inclusion in the Marriott Bonvoy loyalty program remain undisclosed, further information is expected soon.

Oberg added that the planned collection aims to provide "a broad array of options for seasoned adventurers and first-time explorers," whether they seek bespoke lodging near natural wonders or off-the-beaten-path excursions.