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Aviation companies often explore creative methods to connect with passengers beyond traditional services. Among these, special liveries serve as a unique marketing tool, transforming aircraft into cultural symbols and storytelling mediums. Recently, United Airlines and Alaska Airlines introduced Boeing 737-800 liveries inspired by the Star Wars franchise. These themed planes are more than just visual tributes; they represent strategic efforts to engage customers through popular culture.
United Airlines first launched its Star Wars-themed livery in 2019, coinciding with the release of "Star Wars: The Rise of Skywalker." The collaboration with Lucasfilm and Disney aimed to "... bring the magic of Star Wars to customers around the globe." The design featured imagery from both sides of the Force and extended to in-flight experiences like themed safety videos and merchandise.
Alaska Airlines followed in 2022 with a livery celebrating "Star Wars: Galaxy's Edge," aligning itself with Disneyland Resort's attraction. The artwork included the Millennium Falcon and TIE Fighters, reinforcing Alaska Airlines' family-friendly image while strategically tapping into increased post-pandemic travel.
