British Airways is set to implement significant changes to its loyalty program, which will take effect on April 1, 2025. The airline's Executive Club will be rebranded as The British Airways Club, and a new revenue-based system for earning Tier Points will be introduced.
Currently, Tier Points are accumulated based on flight distance and fare class. This approach has favored budget travelers by allowing them to secure cheaper fares without compromising their Tier Point earnings. However, under the new system, members of the loyalty program will earn one Tier Point for every £1 spent on flights and related purchases such as seat selection, excess baggage, sustainable aviation fuel purchases, and British Airways Holidays packages.
British Airways also plans to allow customers to earn bonus Tier Points through cobranded credit card spending later in 2025. U.S. flyers should note that due to currency conversion rates, they will need to spend slightly more than $1 to earn one Tier Point.