British Airways unveils major changes in loyalty program

Home
»
Stories
»
2024
»
December

GLOBAL INDUSTRY NEWS

Qantas launches mammoth Asia flight sale including Bali and Japan

New Update from Air Canada, WestJet, American Airlines, Delta, United, Southwest, Alaska, JetBlue Airways, and Sunwing: Airline Capacity Between Canada and US Slashed as Bookings Plummet Seventy Per Cent

Delta Cuts Two Domestic Routes

United Airlines Technicians Reject ‘Dead on Arrival’ Contract Proposal, Teamsters Say

The State of the Asia Pacific Airline Industry

Spirit Airlines to add Detroit nonstop flight out of Bradley International Airport

Major airline to launch new direct flights from Scotland to North America

Ryanair launches new ‘prime’ membership which saves passengers more than £400 a year

Judge Orders Boeing to Trial on 737 MAX Case

Qantas’ free international Wi-Fi to switch on from next week

The real reason Southwest is charging for bags now

Air France-KLM in ongoing talks with Air Europa on potential stake, CEO says

Frontier Savagely Shades Southwest After They Eliminated Longstanding Free Bag Policy, Sparking Backlash

Frontier Wants You to 'Divorce Your Old Airline' After Southwest Changes

Delta named one of Fast Company's Most Innovative Companies for sustainability initiatives

Passengers escape fiery American Airlines jet in Denver

Delta, American Dive On Slashed Outlooks; But Two Airlines Rally

Competitors are circling Southwest after the airline announced it's going to start charging for checked bags

Exclusive: Dominican Low-Cost Carrier Arajet Wants to Disrupt NYC Market

Boeing deliveries rise 63% in February from a year earlier

Transportation Secretary Duffy Lays Out 10 Ways the FAA Is Working to Upgrade Air Traffic Control and Make Flying Safer

EasyJet pilot Paul Elsworth suspended after flying too close to mountain

Delta Air Lines bets on ‘blended-wing’ flight to reduce emissions

Europe's airlines pivot to bite size M&A deals to limit cost, regulatory burden

Dave Emerson named new CEO of Virgin Australia, replacing Jayne Hrdlicka

Ryanair DELAYS controversial new boarding pass rule to avoid summer chaos

FAA Orders Inspection, Replacement of 737NG Engine Parts

Spirit Adds New Airport, Three Routes

Delta crash passengers should take the $30,000 payment, their lawyers say. Here’s why.

Budget airline launches new cheap flights to one of the UK’s top winter sun destinations

Global Industry News

British Airways unveils major changes in loyalty program

Policy

Simple Flying | Simple Flying

By Sky Industry News

Dec 31, 2024

British Airways has announced significant changes to its loyalty program, marking the end of the British Airways Executive Club after 43 years. From April 1, 2025, the program will be rebranded as The British Airways Club, introducing new methods for earning Tier Points.

The revamped system will base member benefits on traveler spending rather than distance traveled. Members will earn one Tier Point for every £1 spent on flights and ancillary services like seat selection and excess baggage. The airline is also recalculating Tier thresholds to align with this new model.

Additional ways to earn Tier Points include contributions to Sustainable Aviation Fuels (SAF), which can yield up to 1,000 points annually. Moreover, British Airways Holidays will offer unlimited Tier Points based on package prices, potentially accelerating members' progress toward elite status.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Chief Commercial Officer Colm Lacy emphasized that these changes are a response to customer feedback and aim to better reward loyalty while adapting to evolving travel needs. "I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays," he stated.

To further entice travelers, British Airways is offering bonus Tier Points for bookings made before February 14, 2025, applicable for travel starting April 1. These bonuses vary by cabin class.

Later in 2025, The British Airways Club plans additional options for earning Tier Points through credit card spending and new milestone benefits between tiers. The program remains free to join and continues using Avios as its currency.