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Corporate travel industry urged towards sustainability through informed decision-making
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Business travelers significantly contribute to carbon emissions in the aviation industry, according to research from the Environmental & Energy Study Institute. The study indicates that about 10% of US carbon emissions originate from commercial aircraft or business jets. To address this issue, industry leaders emphasize the importance of information and data analysis in promoting sustainable travel practices.

Mark Cuschieri, president of the Global Business Travel Association (GBTA), and Delphine Millot, Senior Vice President for Advocacy and Sustainability at GBTA, have been vocal about the need for accurate data to guide business travelers toward environmentally friendly decisions. "Passengers must be able to access an appropriate flow of information regarding business travelers," they stated.

The GBTA is working on creating systems that allow companies to evaluate their sustainability metrics effectively. This includes collaboration with airlines, hotel companies, booking platforms, and other entities involved in corporate travel. The aim is to help employees comply with sustainability guidelines despite often prioritizing convenience over environmental concerns.

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Cuschieri noted a difference in market maturity between Europe and the United States regarding sustainability practices. In Europe, government regulations are stricter for business travelers compared to the US where companies are often rewarded for pursuing sustainable initiatives.

Millot highlighted the role of corporations in supporting airlines investing in sustainable aviation fuel (SAF) technology. She said: “We are pushing them to ask airlines the right questions. We are pushing them to understand their sustainable strategy as an airline.”

The GBTA collaborates with Travalyst, a non-profit organization supported by Prince Harry, aiming to help all travelers assess their journeys' environmental impacts. Carbon pricing could encourage more direct flights even if they come at a higher cost due to their lower carbon footprint.

Despite these efforts, convincing companies to enforce strict sustainable travel policies remains challenging without regulatory pressure. Organizations like GBTA continue advocating for progress while governments play a crucial role in ensuring sustainability remains a priority across industries.

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