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British Airways is facing criticism from both customers and staff following its decision to revamp its frequent flier program. Starting April 1, 2025, the airline will transition to a revenue-based tier system, renaming its Executive Club to The British Airways Club.
The updated loyalty program will reward members based on their spending with British Airways and its holiday operations. This change aligns with similar moves by other airlines. However, the shift has sparked discontent among many of the airline's loyal customers who feel that achieving status tiers has become more challenging.
Previously attainable status levels now require significant spending. For instance, reaching Gold tier necessitates a minimum spend of £20,000 ($25,000), while Silver status requires £7,500 ($9,400). Points are earned at a rate of 1 point per £1 spent on eligible purchases. However, non-airline taxes and fees do not count towards these points.
