Delta Air Lines has introduced Delta Concierge, an AI-powered digital tool that will be integrated into its Fly Delta app starting in 2025. The announcement was made during the CES 2025 event, where Delta also revealed new 'multi-modal' transportation options in collaboration with partners Uber and Joby.
The Delta Concierge aims to enhance customer experience by blending digital and physical travel experiences. "Delta is thinking differently about how we blend the digital and physical experiences, starting with the Fly Delta app," said Ed Bastian, CEO of Delta. He described the vision for Delta Concierge as an AI-powered personal assistant that understands customers' preferences and enhances their travel experience.
The airline plans to use data and AI to build stronger customer loyalty by improving interactions during and outside travel days. Customers will be able to engage with Delta Concierge using natural language text or voice input, allowing the tool to anticipate needs, provide guidance, and take actions on behalf of travelers.