Quantcast

Delta Air Lines showcases future plans at Las Vegas Sphere event

American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
Akasa Air faces DGCA heat for lapses; warning letter issued to airline's accountable manager
Engine maker agrees to compensate WizzAir for grounded planes
Turkish Airlines’ flights are riddled with bedbugs, passengers say
British Airways frequent flyers react to Executive Club changes
Inside the short-lived, men-only flights where kids and women were banned but cigar and pipe smoking were rife
China steps up drive to break Boeing, Airbus grip on plane market
Heathrow’s New York service clings to spot in top aviation routes
Airline praises pilots in crash-landing where both died but nearly half the passengers survived
Mexico state airline to buy five Embraer planes next year
A record number of people are expected to fly over the holidays. That's good for travel stocks, but not for passengers.
American Airlines technical issue sparks travel chaos on Christmas Eve as flights heavily delayed after being grounded
Why United Airlines has had such a stellar year despite being Boeing's biggest customer
JetBlue nixing routes between multiple major cities, reducing several others
Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
All of the strikes at European airports this winter – find out if you are affected
Meet the CEO trying to turn around Air India, the 92-year-old airline with a pile of problems
Skiplagging: Unpacking the Risky Travel Trend That Involves Tricking Airlines
Qantas engineers walk off job on one of the busiest travel days of the year
South Korea to safeguard competition after Korean Air, Asiana merger
China Southern returns to Adelaide
Global Airline Industry Revenues Forecast To Top $1 Trillion For First Time In 2025
EasyJet to launch six new routes from the UK next year with £24 flights
Here's Why Analysts Say It's a Good Time to Buy Airline Stocks
A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
Delta Air Lines showcases future plans at Las Vegas Sphere event
Research
Webp 71sci85p5vu40li6rnn6zrm65fa5
Ayana Morali Contributor | The Points Guy

Delta Air Lines recently made a significant impression in Las Vegas with its event at the Sphere, coinciding with CES 2025. The airline's presentation combined product announcements and brand promotion, featuring appearances by CEO Ed Bastian, actress Viola Davis, and Delta's strategic advisor Tom Brady. Musician Lenny Kravitz also performed during the event.

The immersive venue allowed Delta to showcase its history and future innovations. A virtual fireworks display celebrated the airline's 100th anniversary, while an Uber Eats partnership was promoted through a staged delivery. Attendees experienced new inflight entertainment options and an AI "concierge" tool set to launch later this year.

Delta aims to establish itself as more than just a transportation provider. "For us, the opportunity certainly is to be a heartfelt, loved brand," said Tim Mapes, Delta's senior vice president and chief communications officer. The company strives for recognition similar to brands like Apple.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Inside the Sphere, Delta's branding extended even to bathroom products matching those on their planes. Exhibits displayed the airline's century-long journey, attracting aviation enthusiasts who examined historical items.

The event emphasized Delta's status as a leading consumer brand in the U.S., supported by its top rankings in industry reports and substantial investments in premium experiences over 15 years. The airline has achieved notable profitability among U.S. carriers.

However, competition remains fierce. United Airlines has made strides in innovation and customer experience enhancements that rival Delta’s offerings.

Despite challenges such as operational disruptions experienced last July due to a technology outage, Delta continues pursuing excellence. Mapes noted that high standards are essential for motivating employees: "We want to make sure they feel a part of something that is world-class."

Organizations Included in this History
More News

The UNI Africa Regional Conference concluded with a strong focus on consolidating working-class power.

Jul 6, 2025

In a recent rally at Gwanghwamun Square, UNI Global Union affiliates, including the Korea Finance Industry Union (KFIU) and the Korean Health and Medical Workers’ Union (KHMU), joined forces with national labor federations to advocate for stronger...

Jul 6, 2025

The Emirates Group recently held an exhibition titled "Tomorrow Takes Flight," showcasing its sustainability initiatives in aviation.

Jul 4, 2025

Air France-KLM has announced plans to take control of SAS Scandinavian Airlines by increasing its ownership stake to 60.5% by the end of 2026.

Jul 4, 2025

The International Air Transport Association (IATA) has expressed concerns over the Global Solidarity Levy Task Force's (GSLTF) proposal to impose a premium flyer levy, citing potential negative impacts on the airline industry and broader economic...

Jul 4, 2025

American Airlines, known for its extensive network of hub airports, once operated a significant hub at St. Louis Lambert Airport (STL) in Missouri.

Jul 4, 2025