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From checking out Arsenal jerseys and other merchandise to using smart technology, including the 'selfie mirror' for scenic backdrop photos, Arsenal players experienced various offerings at Emirates' Travel Store in London. The store also showcased a First-Class private suite, the airline’s full-sized A380 Onboard Lounge, and Premium Economy seating.
The retail outlet, which opened in October 2024 on Cromwell Road in South Kensington, offers an open space with smart technology and expert travel advice. It aims to bring Emirates’ hospitality closer to its customers through immersive experiences.
Emirates has maintained a long-standing partnership with Arsenal since 2006, featuring its branding on the team's jerseys. This collaboration is among the most recognizable in the Premier League.
