Delta Air Lines has announced a new partnership with online sports betting company DraftKings. This collaboration was revealed by Delta CEO Ed Bastian during his keynote speech at CES, a major consumer electronics show held in Las Vegas. The announcement was part of a broader unveiling that included Bluetooth-capable seatback screens and partnerships with Uber and YouTube.
Bastian stated, "From fantasy sports to online adventures, gaming has become a regular part of the daily lives of millions of our customers. And you shouldn't have to hit pause just because you're in the sky." However, he clarified that the partnership does not currently involve using SkyMiles for gambling purposes.
The deal with DraftKings will expand on Delta's existing inflight games portfolio. Currently, passengers can use Delta's free "Delta Sync" Wi-Fi to play games like Wordle or participate in Delta's Sky Hopper game, which offers Delta SkyMiles loyalty members the chance to win up to $400 in gift cards.