Quantcast

Southwest Airlines introduces assigned seating amid global expansion efforts

Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions
Regulator cuts Malaysia Airlines' air operator certificate duration after probe
United Airlines flight attendants are prepared to strike. Here's why it's still unlikely.
Emirates Will Buy 5 Airbus A380s From Lessor For $200 Million
Delta Air Lines named official airline of the WNBA
Pair Of C-Suite Officials Depart Wheels Up
LAX Receives Final Cars for People Mover Train
Alaska Airlines and Hawaiian Airlines merger clears Justice Department hurdle, now faces DOT
Alaska Airlines flight attendants reject new contract, union says there's 'more work to do'
Elliott Investment To Push For 10 New Boardroom Directors At Southwest Airlines
Alaska Air Backs JetZero Blended-Wing Design
AI in Aviation Line Maintenance: A Strategic Response to Delays, Satisfaction, and Staffing Challenges
Air taxi service plans for 2026 Los Angeles launch at USC, SoFi and LAX
VistaJet Flight Brings Home Americans in Prisoner Swap
Air Canada Blames Paris Olympics On Decreased Profits
Delta passengers sue airline over refund refusals after CrowdStrike meltdown
Microsoft fires back at Delta after massive outage, says airline declined ‘repeated’ offers for help
Korean Air Confirms A Spacious Lounge Is Coming To The New Terminal One at New York JFK
VAS Aero Services to Acquire an Additional 17 Airbus A320 Airframes, Bringing to 23 the Total Number of A320s Slated for Teardown and Harvested Parts Redistribution
Delta CEO says CrowdStrike-Microsoft outage cost the airline $500 million
Boeing Reports $16.9 Billion In Revenue For 2nd Quarter With 5,400 Commercial Aircraft Backlog
United Airlines says flight attendant in Terrell Davis incident is no longer employed and NFL legend’s ‘no fly’ ban is lifted | CNN
Nepal Plane Crash Kills 18 After Takeoff - Airline Ratings
Southwest Airlines is getting rid of open seating | CNN Business
CrowdStrike Outage Caused 10% Spike in Air Charter
Aircraft Engine Maintenance and Repair to Peak in 2026, Worsening Capacity Shortage for Commercial Aviation, Says Bain & Company
Joby’s Electric Air Taxi Makes European Debut
The National Right to Work Legal Defense Foundation announces NLRB-scheduled vote to remove union officials
Families recount the horror of MH17 ten years on - Airline Ratings
777-9 Enters Certification Flight Testing - AVweb
Southwest Airlines introduces assigned seating amid global expansion efforts
Research
Webp fi14hbrhjkcxwsv3zau8awhu9p6q
Ellie Nan Storck Managing editor | The Points Guy

Southwest Airlines is preparing to introduce assigned and extra-legroom seats next year, marking a significant change in its seating arrangements. Despite this shift, the airline will maintain its unique boarding process where passengers receive individual boarding numbers at check-in and line up single-file at the gate. Ryan Green, the Southwest executive overseeing these changes, explained that while customers appreciate the orderly boarding process, they dislike the uncertainty of seat selection. The new system aims to address both concerns.

Currently, Southwest's boarding involves lettered groups and numerical positions within those groups. This setup contrasts with traditional group boarding used by other airlines and helps prevent crowding at gates. Andrew Watterson, Southwest's chief operating officer, highlighted that their orderly process receives positive feedback from customers.

The airline's open-seating policy will be phased out next year, necessitating adjustments to products like EarlyBird check-in and Upgraded Boarding. Green confirmed that A-List elite status members and travelers with higher-priced tickets or extra-legroom seats will receive better boarding positions.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A notable change is the elimination of the need for 24-hour check-in alarms to secure earlier spots. Additionally, Southwest plans further modifications to its Rapid Rewards loyalty program to align with cabin changes. A-List Preferred elite members will have free access to extra-legroom seats at booking.

Southwest is also exploring updates to its cobranded credit cards to reflect these changes. Green mentioned that current benefits related to EarlyBird and Upgraded Boarding would transition to seating benefits.

Regarding airport lounges, Watterson noted that while customer feedback is regularly gathered on various topics, there are no immediate plans for lounges despite ongoing discussions.

In terms of international expansion, Southwest is set to launch a partnership with Icelandair soon. This collaboration will eventually allow Rapid Rewards members to book Icelandair flights through Southwest's channels and earn points on flights to Reykjavik and Europe. Discussions are underway with additional international partners as part of an effort to expand global connectivity for loyal customers.

Watterson emphasized that these developments aim to enhance the loyalty program while addressing investor pressures following recent profit challenges.

Organizations Included in this History
More News

JetBlue celebrated its 25th anniversary by unveiling a special livery on one of its Airbus A321s.

May 11, 2025

Qantas continues to maintain its reputation as Australia's largest airline by fleet size and destinations, both domestically and internationally.

May 11, 2025

The Boeing 737 is easily recognizable due to its distinctive flat-bottomed engines.

May 11, 2025

Approximately an hour's drive from Fresno, California, lies the globally recognized Yosemite National Park.

May 11, 2025

The interiors of the United States Air Force's B-2 Spirit bombers provide a minimal yet essential setup for long-duration flights.

May 11, 2025

Lufthansa is introducing a new long-haul cabin experience dubbed Allegris, featuring revamped seating options in Economy, Premium Economy, Business Class, and First Class.

May 11, 2025