Quantcast

Southwest Airlines introduces assigned seating amid global expansion efforts

A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
EasyJet reveals plans for new flights from regional UK airport next summer
Airlines not switching quickly enough to green jet fuel, study says
US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Inside BA’s new first-class suites: £800 an hour for most private seat
Focus: US airline flight crews confident and angry as unions seek richer contracts
Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger
US budget airlines are struggling. Will pursuing premium passengers solve their problems?
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
Delta Airlines Will Start Serving Shake Shack Cheeseburgers Next Month
United Sees Nearly 30% Surge in Travel to European Christmas Markets
Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al
Asia's airlines blame supply chain woes for disrupted operations
Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope
Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up
Delta investigating after plane’s nose mysteriously suffered damage
What Elon Musk's Starlink means for airlines
CAP OFF Major twist in Dublin Airport passenger cap row as High Court pauses decision in victory for airlines next summer season
Riyadh Air plans new jet order decision early next year
Calls for a blanket ban on politicians receiving free flight upgrades
Wizz Air Loses Challenge Against EU-Approved Romanian Aid for TAROM
Southwest, Other Airlines Plan a Shake-Up. Why They Need More to Boost Their Stocks.
One of Boeing's biggest customers leveled fresh criticism over ongoing 737 Max delivery delays
Low-Cost Airlines Innovate with Subscription Models
LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers
Southwest Airlines introduces assigned seating amid global expansion efforts
Research
Webp fi14hbrhjkcxwsv3zau8awhu9p6q
Ellie Nan Storck Managing editor | The Points Guy

Southwest Airlines is preparing to introduce assigned and extra-legroom seats next year, marking a significant change in its seating arrangements. Despite this shift, the airline will maintain its unique boarding process where passengers receive individual boarding numbers at check-in and line up single-file at the gate. Ryan Green, the Southwest executive overseeing these changes, explained that while customers appreciate the orderly boarding process, they dislike the uncertainty of seat selection. The new system aims to address both concerns.

Currently, Southwest's boarding involves lettered groups and numerical positions within those groups. This setup contrasts with traditional group boarding used by other airlines and helps prevent crowding at gates. Andrew Watterson, Southwest's chief operating officer, highlighted that their orderly process receives positive feedback from customers.

The airline's open-seating policy will be phased out next year, necessitating adjustments to products like EarlyBird check-in and Upgraded Boarding. Green confirmed that A-List elite status members and travelers with higher-priced tickets or extra-legroom seats will receive better boarding positions.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A notable change is the elimination of the need for 24-hour check-in alarms to secure earlier spots. Additionally, Southwest plans further modifications to its Rapid Rewards loyalty program to align with cabin changes. A-List Preferred elite members will have free access to extra-legroom seats at booking.

Southwest is also exploring updates to its cobranded credit cards to reflect these changes. Green mentioned that current benefits related to EarlyBird and Upgraded Boarding would transition to seating benefits.

Regarding airport lounges, Watterson noted that while customer feedback is regularly gathered on various topics, there are no immediate plans for lounges despite ongoing discussions.

In terms of international expansion, Southwest is set to launch a partnership with Icelandair soon. This collaboration will eventually allow Rapid Rewards members to book Icelandair flights through Southwest's channels and earn points on flights to Reykjavik and Europe. Discussions are underway with additional international partners as part of an effort to expand global connectivity for loyal customers.

Watterson emphasized that these developments aim to enhance the loyalty program while addressing investor pressures following recent profit challenges.

Organizations Included in this History
More News

London Heathrow, recognized as Europe's busiest airport, will soon experience an increase in its flight offerings by Oman Air.

Sep 2, 2025

Minneapolis–St. Paul International Airport will commence safety and airfield improvement projects on Runway 12R-30L in two distinct phases throughout 2025.

Aug 22, 2025

Delta Air Lines is adjusting its service between Atlanta and Anchorage, extending flights beyond the summer travel season to a year-round offering.

May 15, 2025

In December 2022, Southwest Airlines faced a major crisis as operational challenges led to the cancellation of 16,900 flights, affecting nearly two million passengers during a peak travel period.

Apr 19, 2025

Harrison Ford, an acclaimed actor known for roles such as Han Solo in "Star Wars" and Indiana Jones, is also a noted aviation enthusiast.

Apr 19, 2025

Iberia Airlines has confirmed a notable shift in its flight schedule connecting Madrid and Dallas/Fort Worth, introducing its first overnight service from Europe to the US.

Apr 19, 2025