United Airlines progresses on cabin overhauls amid competition with Delta

United's advancements come amid competition with Delta Air Lines for superior inflight technology. Delta recently announced plans to expand Bluetooth-capable seatback screens across more of its fleet and introduced other inflight entertainment upgrades during an event in Las Vegas.

Both airlines have been leading the U.S. industry in profitability, driven by strong demand for international flights and premium seating options. United's Nocella expressed confidence in the airline's competitive edge: "I don't expect we're going to see airlines compete at the level of United in terms of its broad range of products and experiences anytime soon."

Delta executives share a similar view regarding their position against lower-cost competitors. Tim Mapes, Delta's Chief Communications Officer, remarked on their strategic investments: "I think we're very pleased with the decisions we've made."

United also sees value in its basic economy product, which restricts passengers from bringing full-size carry-on bags on board but remains popular among travelers. During late 2024, around 15% of passengers flew on basic economy fares—a notable increase from the previous year.