Quantcast

JetBlue announces strategic changes amid financial challenges

GLOBAL INDUSTRY NEWS
LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers
Airlines are on the hook for more than you think if something goes wrong with your trip
WA Labor & Industries plans to create new airline worker protections
Airlines must now give automatic refunds for significant delays. Here's what to know.
Spirit Airlines Pursues Bankruptcy as a Path to Tie-Up With Frontier
American Airlines fined $50M for violating disability laws
Canada's flight attendant union applauds NDP bill to end unpaid work in the airline sector
American Airlines testing new technology that would crack down on boarding
Exciting New Airline Routes Coming to North
Another city ignores airport commission's advice, zones for housing near JWA
United shares hit pre-pandemic high after airline forecasts strong finish to 2024, plans buyback
Alaska Airlines Just Made Its Loyalty Program Even More Lucrative With New Rewards, Better Upgrades, and More
Food safety problem closes Detroit airline kitchen leaving 200 flights without meals
5 Reasons Why Kazakhstan's Air Astana Is Establishing Itself As A Key Player In Asian Aviation
JetBlue is no longer serving hot food in economy class on transatlantic flights
Video shows traveler hurl computer monitor at Frontier employees in Chicago
White House 'in touch' with airlines as hurricanes Helene, Milton spark price-gouging fears
Airline bans two items from luggage amid conflict in the Middle East
Turkish Airlines pilot dies midflight, leading to emergency landing in New York
Spirit Airlines Explores Bankruptcy Filing
Airlines turn to AI to allocate gates and cut waiting times
American Airlines Passengers Save Woman from Alleged Violent Male Companion on Flight
Garuda Indonesia and Japan Airlines (JAL) Form Joint Business Agreement — What To Know
Here's how Southwest Airlines' new seating and boarding process will work
Delta Adds New Route to Asia
Southwest Airlines will begin selling assigned seats in 2025
United Airlines Pilot Buys Passengers Pizza In Albuquerque After Flight Was Delayed 7 Hours
Czech Airlines to Cease Operations, Ending 23-Year SkyTeam Partnership
An Asian airline hopes launching one of the world's longest narrowbody routes will actually be a comfort upgrade for passengers
Airlines begin canceling flights, offering rebooking ahead of Hurricane Helene
Global Industry News
JetBlue announces strategic changes amid financial challenges
Research
Webp dwlulmvmjlt3o83l5cueje4hey15
Mackenzie Roche Editor | The Points Guy

JetBlue Airways is implementing several changes as part of its strategic shift, "JetForward," which was discussed during a call with investors. CEO Joanna Geraghty described the airline as undergoing "immense change" and noted positive customer feedback.

The airline is introducing an updated loyalty program and plans to launch a premium cobranded credit card soon. Although details are limited, the card will offer competitive points-earning levels similar to JetBlue's existing credit cards. The card is expected to be available by the end of January or February.

Additionally, JetBlue will open its first branded premium lounge at John F. Kennedy International Airport (JFK) in late 2025. This lounge, along with another planned for Boston Logan International Airport (BOS), aims to enhance passenger experience as part of the JetForward initiative.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
Subscribe
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A new domestic first-class product is also in development but will not debut until 2026. Airline president Marty St. George mentioned that this new seating arrangement would feature a 2-2 layout and eventually be available on all non-Mint planes.

JetBlue is considering forming a new domestic partnership following the dissolution of its Northeast Alliance with American Airlines last year. Geraghty confirmed ongoing discussions with potential partners but provided no specific announcements.

Despite these developments, JetBlue faces challenges such as engine issues affecting its Airbus A220 and A321neo aircraft and air traffic congestion in the Northeast U.S., exacerbated by a shortage of air traffic controllers. Competition from Delta Air Lines in Boston and Spirit Airlines in Fort Lauderdale also persists.

Organizations Included in this History
The Points Guy
More News

Alaska Air Group schedules Q2 2025 earnings call for July

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc., and Horizon Air Industries Inc., has announced its quarterly conference call to discuss the financial results for the second quarter of 2025.

Jul 9, 2025

Emirates explores crypto payments partnership with Crypto.com

Emirates Airline has signed a Memorandum of Understanding (MoU) with Crypto.com to explore the integration of Crypto.com Pay as a payment option for its customers.

Jul 9, 2025

National Right to Work Foundation defends Wisconsin Act 10 against union challenge

The National Right to Work Foundation has filed an amicus brief with the Wisconsin Court of Appeals in the case of Abbotsford Education Association v. Wisconsin Employment Relations Commission.

Jul 9, 2025

Flying Food Group employee seeks to decertify Unite Here as union representative

Flying Food Group has announced that a union employee at its Schiller Park, Illinois facility has filed a petition with the National Labor Relations Board (NLRB) seeking a vote to remove Unite Here Local 1 as the union representative for the...

Jul 8, 2025

Lincoln Airport sees unexpectedly low bids for major runway reconstruction

The Lincoln Airport is set to embark on one of its most significant projects with the reconstruction of its runway.

Jul 8, 2025

Air New Zealand launches Dream Seats for aspiring Kiwis

Air New Zealand has launched Dream Seats, a nationwide initiative aimed at supporting New Zealanders in pursuing their dreams.

Jul 8, 2025

Aviation Comments
Loading...

No comments available.

Trending
1

Flying Food Group celebrates National Logistics Day by honoring its logistics team

2

Nationwide job openings available for interested candidates

3

Financial controller position open in Seattle with competitive salary

4

Flying Food Group job openings at Daniel K. Inouye Airport with immediate interviews