Emirates has partnered with the NBA to host a youth basketball clinic in Paris, focusing on social and professional integration for young people from disadvantaged neighborhoods through sports. Participants had the chance to engage with Jr. NBA coaches, partake in friendly games, and capture memorable photos.
The airline, as the Official Airline Partner and Title Partner of the Emirates NBA Cup, aims to connect fans with basketball via community initiatives and unique experiences. This partnership underscores Emirates' dedication to uniting people through sports.
In addition, Emirates welcomed NBA Legend Tony Parker at its newly opened Travel Store in Paris earlier this week. Guests had the opportunity to meet Parker and receive signed merchandise.