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Scandinavian Airlines (SAS) has introduced new uniforms for its crew members, emphasizing modernity and sustainability while retaining elements of Scandinavian heritage. The uniforms are part of the airline's updated appearance policy aimed at fostering inclusivity and individuality.
The rollout will involve approximately 9,000 representatives, featuring designs that combine functionality with a sustainable approach. SAS Chief People Officer Pernile Ormholt Vang commented on the update: “Updating the uniform policy was a significant step forward in refreshing who we are as an airline. These changes reflect a more modern expression while maintaining our commitment to professionalism, safety, and care.”
Inspired by past designs from renowned designers such as Christian Dior and Calvin Klein, the new uniforms present a timeless look. They allow crew members to express their individuality through neutral items and optional sneakers, along with permitting visible tattoos and piercings.
