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In anticipation of the third season of "The White Lotus," which is set to premiere on February 16, Away has announced a new limited-edition luggage collection inspired by the Emmy-winning HBO series. This collaboration with Warner Bros. Discovery Global Consumer Products will be available globally starting February 11.
Christine Gallagher, Away's Vice President of Integrated Marketing, stated, "Our products were organically featured in the first two seasons, and now, with season three, we're deepening that authentic connection with a dedicated collection that celebrates bold storytelling, elevated essentials, and meaningful travel experiences."
The series has gained significant cultural traction, influencing travel trends and discussions. Gallagher added, "The series is more than just a hit show; it has become a cultural phenomenon... With this collection, we're connecting with individuals who seek to elevate their journeys."
