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Etihad increases future Atlanta service frequency ahead of launch

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Etihad increases future Atlanta service frequency ahead of launch
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Etihad Airways | Wikipedia

Etihad Airways has announced an increase in the frequency of its upcoming Atlanta route, moving from four weekly flights to daily service before the inaugural flight in July. The decision appears to reflect strong demand and confidence in the new route. Arik De, Etihad's Chief Revenue and Commercial Officer, commended his team on LinkedIn for "showing how to seize opportunities and be dynamic."

The introduction of this route is notable as Emirates does not currently serve Atlanta, although Qatar Airways operates there. This move comes despite the absence of a partnership agreement with Delta Air Lines and the anticipated reliance on lower-yielding Indian traffic.

Etihad's Atlanta service will begin on July 2, utilizing a 371-seat Airbus A350-1000 aircraft. Initially planned as a four-times-weekly operation, it will transition to daily flights by November. It remains unclear if this increased frequency will continue year-round or be limited to the winter season.

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The new route covers 6,622 nautical miles (12,264 kilometers), making it Etihad's longest global route when launched. The airline's previous longest routes included Los Angeles, San Francisco, and Dallas/Fort Worth.

Etihad plans to connect passengers through Abu Dhabi to 23 destinations worldwide during a mid-July week. Notably, Indian markets will play a crucial role due to significant passenger numbers without direct flights from Atlanta. In particular, Delhi, Mumbai, Hyderabad, Bengaluru, and Chennai are expected to generate substantial traffic.

This marks the second instance of UAE flights serving Atlanta; Delta Air Lines previously operated a Dubai service from 2007 until 2016.

With the addition of Atlanta in November, Etihad will operate five routes between Abu Dhabi and the United States: Boston (daily), Chicago O'Hare (daily), New York JFK (double daily), Washington Dulles (daily), and now Atlanta (daily).

Compared with other major carriers like Emirates and Qatar Airways offering numerous daily US departures in November, Etihad's presence is more modest but strategically significant.

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