United Airlines explores link between happiness and vacation planning

According to United's survey, 68% of respondents need something to look forward to in January. The research suggests that travel-related purchases bring more joy than buying material items such as clothing or electronics. Dr. Santos notes, "As humans, we are delighted by the novelty of the unknown."

United Airlines continues expanding its global reach with over 360 destinations worldwide and plans for new routes this summer. Patrick Quayle, Senior Vice President of Global Network Planning and Alliances at United Airlines, states, "No other airline gives customers nonstop access to as many unique international destinations and experiences from the US as United."

On National Plan for Vacation Day this year, United launched a special promotion offering bonus miles for trips booked from the US to select international locations. This effort aims to inspire vacation planning and reward customer loyalty through its MileagePlus program.

The survey conducted by YouGov involved 1,323 participants across various US regions and has a margin of error of approximately 3%. These insights will help United enhance its services based on customer preferences.

Dr. Laurie Santos is renowned for her work on happiness science and teaches Psychology and the Good Life at Yale University. Her course has gained significant popularity both on campus and online globally.