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British Airways has reversed recent changes to its loyalty program that affected premium cabin catering. The airline had initially planned to reduce in-flight catering for flights departing between 8:30 a.m. and 11:30 a.m., as well as overnight flights leaving after 9:00 p.m. However, following feedback, British Airways decided to restore full meal services.
The airline has partnered with Michelin-starred chef Tom Kerridge to enhance its meal offerings. Kerridge expressed enthusiasm about the collaboration, stating, "This is an opportunity to showcase British produce, British cooking, fantastic hospitality... into a plane and showcasing it around the world."
In addition to restoring catering services, British Airways is making adjustments to its new loyalty rewards program, the British Airways Club. This program will replace the BA Executive Club. The company plans to offer bonus points alongside a "1 Tier Point for £1 earning mechanism." Points can also be earned through various means such as spending on the British Airways American Express Premium credit card or purchasing sustainable aviation fuel credits.
