In a strategic move to increase its visibility among US travelers, Aer Lingus has announced a partnership with the Pittsburgh Steelers. This agreement designates Aer Lingus as the official airline of the NFL team, coinciding with an upcoming game in Ireland. The partnership aims to boost Aer Lingus's direct service from Pittsburgh International Airport to Dublin Airport.
This development is part of Aer Lingus's broader transatlantic expansion, which includes 24 routes from locations like Dublin, Shannon, and Manchester. The airline serves several North American cities such as New York, Boston, Chicago, Philadelphia, and Miami using Airbus aircraft.
The partnership with the Steelers will last four years. A significant catalyst for this collaboration is a scheduled game in Ireland later this year. Aer Lingus seeks to attract increased travel demand between western Pennsylvania and Ireland around this event.