JetBlue Airways, celebrating its 25th anniversary, has been a significant player in the evolution of U.S. aviation since its inception. Founded by David Neeleman, who is now the CEO of Breeze Airways, JetBlue aimed to blend low-cost travel with enhanced passenger experience.
Industry analyst Henry Harteveldt described JetBlue's entry into the market as "a breath of fresh air," highlighting its impact on the industry. The airline introduced features like assigned seating and live television screens, setting it apart from other carriers at the time.
Gareth Edmonson-Jones, a founding member of JetBlue's marketing team, recalled their approach as "Cheap chic was kind of our mantra." This philosophy allowed JetBlue to carve out a niche in major Northeast markets such as JFK and Boston Logan International Airport.