Eurowings launches own tour operator amid growing tourism demand

Under Lufthansa's umbrella, the new company aims to offer tailored holidays for over 20 million customers who have predominantly booked flights with Eurowings. The future offerings will include flexible travel packages encompassing hotel accommodations and transfers alongside flights. These packages are designed with low deposits and options for free rebooking or reasonably priced cancellations to maximize planning flexibility.

A shift towards a data-driven business model incorporating advanced technologies is essential for growth. To support this transition, Eurowings Digital GmbH will play a key role by leveraging its expertise in e-commerce, data science, and AI. This Cologne-based subsidiary has expanded rapidly since its inception in 2018 and currently employs nearly 300 digital experts from various countries.

This expansion aligns with CEO Jens Bischof’s vision of transforming Eurowings from a primarily business-focused airline into a leading holiday airline. The airline maintains a strong presence on Mallorca with over 400 weekly connections during peak season and leads markets at German airports such as Dusseldorf, Hamburg, Cologne, and Stuttgart.

Eurowings CEO Jens Bischof stated: “We are combining our leading position in holiday flights with excellent package tour and digital expertise. We are thus strengthening our business model and developing into an innovative force in the growing tourism market."

Karlheinz Kögel commented: “The Eurowings Holidays brand has made a significant contribution to the outstanding development of the HLX Group... It is not easy for me to sell significant parts of this successful business segment... My sincere thanks go to our joint team..."