The concept of premium economy cabins in air travel, although introduced over three decades ago by EVA Air, is often seen as a relatively recent development. British Airways offers its version, known as World Traveller Plus, which provides notable upgrades over regular economy class.
World Traveller Plus is available on British Airways' widebody aircraft for long-haul flights. It features a separate cabin with larger seats and enhanced amenities. The cabin is configured differently depending on the aircraft type. For instance, the Airbus A350-1000 has 56 seats arranged in a 2-4-2 layout, while the Boeing 787-10 has 35 seats arranged in a 2-3-2 configuration.
Carolina Martinoli, British Airways’ director of brand and customer experience, states: “We have made a substantial investment in improving and upgrading the experience in World Traveller Plus, to ensure that we continue to offer the most popular premium economy experience worldwide."