JetBlue Airways has announced the return of its nonstop service between Newark Liberty International Airport (EWR) and Los Angeles International Airport (LAX). This decision comes three months after the airline initially canceled the route due to intense competition and operational challenges.
"Dynamic network management has long been a hallmark of JetBlue's operating model," a spokesperson stated, reflecting on the company's history of adjusting its routes based on market demand and profitability.
The airline first launched this transcontinental service in 2020, during a period of recovering travel demand following the COVID-19 pandemic. The initial introduction was part of a broader strategy to expand JetBlue's presence in key leisure and business markets. However, despite early success, heavy competition from United Airlines and other carriers led to JetBlue's decision to halt operations on this route last year.