Quantcast

IHG acquires European 'lean luxury' hotel brand Ruby

Qantas’ free international Wi-Fi to switch on from next week
The real reason Southwest is charging for bags now
Air France-KLM in ongoing talks with Air Europa on potential stake, CEO says
Frontier Savagely Shades Southwest After They Eliminated Longstanding Free Bag Policy, Sparking Backlash
Frontier Wants You to 'Divorce Your Old Airline' After Southwest Changes
Delta named one of Fast Company's Most Innovative Companies for sustainability initiatives
Passengers escape fiery American Airlines jet in Denver
Delta, American Dive On Slashed Outlooks; But Two Airlines Rally
Competitors are circling Southwest after the airline announced it's going to start charging for checked bags
Exclusive: Dominican Low-Cost Carrier Arajet Wants to Disrupt NYC Market
Boeing deliveries rise 63% in February from a year earlier
Transportation Secretary Duffy Lays Out 10 Ways the FAA Is Working to Upgrade Air Traffic Control and Make Flying Safer
EasyJet pilot Paul Elsworth suspended after flying too close to mountain
Delta Air Lines bets on ‘blended-wing’ flight to reduce emissions
Europe's airlines pivot to bite size M&A deals to limit cost, regulatory burden
Dave Emerson named new CEO of Virgin Australia, replacing Jayne Hrdlicka
Ryanair DELAYS controversial new boarding pass rule to avoid summer chaos
FAA Orders Inspection, Replacement of 737NG Engine Parts
Spirit Adds New Airport, Three Routes
Delta crash passengers should take the $30,000 payment, their lawyers say. Here’s why.
Budget airline launches new cheap flights to one of the UK’s top winter sun destinations
Brazilian airline Azul to go 'back to basics' after challenging 2024
Airlines cancel flights as air travel to ‘grind to complete halt’ this week ahead of major strike action in Europe
Dramatic moment American Airlines plane diverted to Rome is escorted by fighter jets after mid-air bomb threat
Jetstar Faces Major Backlash as Nationwide System Outage Causes Travel Chaos, Stranding Passengers and Disrupting Flights Across the Australian Airline Industry
Sudden oil supply outages creating turbulence for airline industry
Southwest's layoffs dent its worker-first culture
Abu Dhabi's long-haul carrier Etihad Airways sees record $476 million profit in 2024
Jet2 warns of profits squeeze from rising costs and late bookings
Southwest bends further to activist shareholder Elliott's demands
IHG acquires European 'lean luxury' hotel brand Ruby
Research
Webp hy8x3logfb1mzt2ci1kb8zbnjzfe
Danyal Ahmed Credit card writer | The Points Guy

IHG has announced the acquisition of the Ruby hotel brand from Germany-based Ruby SARL, marking its entry into the "premium urban lifestyle" market. The Ruby brand is known for its "stylish yet relaxed charm" and "lean luxury," which includes comfortable amenities alongside cost-saving efficiencies such as automated check-in.

Ruby currently operates 20 hotels across Europe, with locations in Germany, the U.K., Austria, Switzerland, Italy, Ireland, and the Netherlands. There are also 10 more hotels in development. Under the terms of the deal, IHG will acquire Ruby's brand and franchise business for approximately $116 million. However, Ruby Group will continue to manage existing hotels and those planned for Edinburgh, Marseille, Rome, and Stockholm over the next three years.

IHG plans to integrate Ruby into its global network by leveraging its hotel loyalty program. The company aims to expand Ruby to over 120 hotels within a decade and more than 250 worldwide in 20 years. IHG CEO Elie Maalouf stated: "We are delighted with the acquisition of Ruby, which further enriches our portfolio with an exciting, distinct and high-quality offer for both guests and owners in popular city destinations."

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

The integration of existing Ruby hotels into IHG One Rewards is expected to be completed by March 21, 2026. All pipeline hotels are anticipated to open by the end of 2027.

This acquisition follows similar moves by other major hotel groups focusing on lifestyle brands. Hilton recently acquired a majority stake in NoMad's parent company while Hyatt took over Standard International and Dreams Hotel Group.

IHG has previous experience with acquisitions in this segment; it acquired a majority stake in Regent in 2018 and Kimpton more than a decade ago. With this acquisition, Ruby becomes the 20th brand under IHG's umbrella.

Organizations Included in this History
More News

Air China is set to resume its Toronto flights after a 33-year hiatus.

Mar 29, 2025

United Airlines has confirmed that a Boeing 767-300ER, which departed from London on March 26, returned to London Heathrow after experiencing mechanical problems.

Mar 29, 2025

American Airlines has introduced new routes to Punta Cana, the Dominican Republic, following its "March Map-Ness" contest.

Mar 29, 2025

A Delta Air Lines Airbus A321neo is back in operation after being grounded due to smoke detected in its cabin.

Mar 29, 2025

The Southern Museum of Flight in Birmingham, Alabama, presents an extensive collection of over 120 aircraft, showcasing a range of experimental, military, and general aviation aircraft.

Mar 29, 2025

The Embraer Lineage 1000, derived from the Embraer E-Jet series, particularly the E190 regional jet, remains a notable presence in the business aviation market with its spacious cabin and extended range.

Mar 29, 2025