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Cathay Pacific's inflight entertainment (IFE) system has been recognized with two prestigious design awards: the German Design Award 2025 and the Red Dot Award 2024. The airline was named a Gold winner in the "Excellent Communications Design – Interactive User Experience" category of the German Design Award and also won the Red Dot Award for Brands & Communication Design – User Interface Design.
Vivian Lo, Cathay General Manager Customer Experience and Design, expressed gratitude for these honors, stating: “We are incredibly honoured and humbled to be presented with two of the most internationally acclaimed awards in the Design arena, which serve as a further acknowledgement of our steadfast commitment to delivering world-class experiences to our customers." She highlighted that their IFE system, developed with Reaktor, focuses on human-centric design supported by innovation and customer comfort.
Michael Holler, Vice President at Reaktor Aero, commented on their collaboration with Cathay Pacific: “The innovative IFE user experience/user interface that Reaktor has designed and developed together with Cathay Pacific is truly state-of-the-art.” He emphasized that being recognized by such prestigious awards is a significant achievement.
