Wheels Up expands global reach through strategic partnerships

The membership program offered by Wheels Up guarantees aircraft availability within the continental United States and Europe. Memberships are available for individuals starting at $100,000 and for enterprises starting at $250,000. Members benefit from competitive dynamic rates and price protection during peak demand periods. As stated by Wheels Up: “As a member, take advantage of competitive dynamic rates by comparing travel dates, times, and aircraft types, ensuring you secure the best value for your private flight.”

Wheels Up operates various categories of private jets ranging from light jets suitable for short-to-medium range flights to extended long-range jets capable of accommodating more than 20 passengers on ultra-long-range flights.

Despite financial challenges that have affected operations in recent years, Wheels Up has managed to secure strong partnerships like that with Delta Air Lines. The company's market strategy focuses on non-hub areas where commercial airlines are less effective.

In its early stages, Wheels Up acquired over 100 Beechcraft King Air 350i turboprops valued at $1.4 billion to serve diverse markets effectively. The fleet has since expanded to include additional King Air aircraft and refurbished Cessna Citation jets.

The company aims to make private flying more affordable through various partnerships and programs such as Wheel Up Connect launched in 2018.