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Alaska Airlines and Hawaiian Airlines collaborated for the San Francisco Chinese New Year Parade, celebrating the Year of the Snake. The event brought together employees from both airlines in a display of cultural unity. Grace, a Hawaiian Airlines flight attendant, expressed her pride in representing both airlines, saying, "The most memorable part of the experience was the excitement and unity among everyone representing Alaska and Hawaiian."
The parade is notable for attracting over a million spectators annually, making it one of the largest outside Asia. This year marked the first time Hawaiian Airlines employees joined Alaska Airlines for this celebration. A highlight was the Dance Team's performance alongside a red and gold snake float.
Alaska Airlines served as the title sponsor for the parade, celebrating not only Chinese traditions but also Vietnamese and Korean New Year customs. Mary, an Accounts Payable Supervisor at Alaska Airlines, shared her personal connection to these traditions: "It was so incredible to get to participate in the Lunar New Year festivities."
