Air Inuit celebrates branding rooted in cultural heritage

Boeing Field Service Engineer Bob Bogash emphasized the significance of the Boeing 737 to Arctic communities: "The importance of the 737 to people in the High Arctic...cannot be overstated."

In terms of branding, Marc-André Chaput and FEED were instrumental in designing Air Inuit's logo. The burnt orange goose design symbolizes respect for nature and cultural heritage. As explained by Air Inuit: “The Escher inspired orange and white goose design was created to reflect the Inuit’s love and respect of nature...It was also intended to underscore the company’s distinctive corporate culture..."

Additionally, FEED collaborated with typeface designer Jean-Baptiste Levée to create "Air Inuit Sans," a typeface used across various platforms within the company. This includes displaying traditional syllabics alongside roman glyphs to emphasize Inuit ownership.

Executive Chairman Noah Tayara celebrated their progress saying: “We can all be proud of this vital service which is celebrating 45 years...Air Inuit is demonstrating leadership as it grows..."

With connections offered through major airports like Montreal-Trudeau International Airport (YUL), passengers have access to global destinations via partnerships with airlines such as Air Transat and Air France.

Overall, Air Inuit’s strategic branding efforts ensure it remains instantly recognizable while representing regional culture effectively.