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Lufthansa is targeting British Airways and Iberia elite members with a Miles & More status match offer, following changes to British Airways' loyalty program that have led to an exodus of frequent flyers. The German national airline's latest initiative aims to attract these members through a straightforward application process.
As detailed by Lufthansa, elite members from the British Airways Executive Club (soon to be renamed The British Airways Club) and Iberia Plus loyalty programs can "apply in 60 seconds" for the status match via a simple form on its website. Depending on their membership tiers, applicants will receive either Frequent Traveller or Senator status in Lufthansa's Miles & More.
To participate in the status match initiative, BA and Iberia Plus members must first sign up for Miles & More if they haven't already. They then need to provide their account number for this program and their existing loyalty membership via the online form. Participants are also required to submit a contact email address, with Lufthansa noting that "you may be requested to provide and complete an identity check, including your passport or driver's license," as part of the process.
