Quantcast

SWISS unveils 'Senses' concept for enhanced long-haul economy flights starting March 5

Here's how Southwest Airlines' new seating and boarding process will work
Delta Adds New Route to Asia
Southwest Airlines will begin selling assigned seats in 2025
United Airlines Pilot Buys Passengers Pizza In Albuquerque After Flight Was Delayed 7 Hours
Airlines begin canceling flights, offering rebooking ahead of Hurricane Helene
Southwest Airlines to cut service and staffing in Atlanta to slash costs
New heights, new features: Discover Alaska’s enhanced Flight Pass subscription service
Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers
American Airlines welcomes JetSMART to the award-winning AAdvantage program
Explore Japan for free? Japan Airlines offers free domestic flights to foreign travelers
Delta named Official Airline Partner of Birmingham City Football Club
American Airlines to Cut These Routes to Las Vegas, Orlando, and More — Here's Why
Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers
Southwest wouldn't really start charging for bags — right?
JD Power ranked this Midwest airport as the best among largest airports in North America
Alaska Airlines Chief Plans More Routes After a Deal With Hawaiian
Air Canada could begin suspending flights soon as strike deadline nears
JetBlue's new ticket policy entitles every passenger to a carry-on bag
Why United Airlines’ CEO makes as few decisions as possible
American invests in the future of aviation maintenance with new jobs, additional work
DOT probe seeks to determine if frequent flyer programs are fair to travelers
American Airlines flight diverted after passenger starts vaping
Russian Airline Wants $100 Million From Canada for Seizing Its Giant Cargo Plane
Here's where American Airlines is adding flights to Europe in summer 2025
Major airline grounds Airbus A350 fleet, citing faulty engine component
Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions
Regulator cuts Malaysia Airlines' air operator certificate duration after probe
United Airlines flight attendants are prepared to strike. Here's why it's still unlikely.
2 workers killed, 1 injured in tire explosion at a Delta Air Lines shop in Atlanta
Emirates Will Buy 5 Airbus A380s From Lessor For $200 Million
SWISS unveils 'Senses' concept for enhanced long-haul economy flights starting March 5
Policy
Webp 86cgha7jb8yu2kt2ha5mma45qbne
Oliver Buchhofer Chief Operating Officer | Swiss International Air Lines

From March 5 onwards, customers traveling in Economy and Premium Economy Class on SWISS long-haul flights will enjoy a new on-board experience aimed at all their senses. The airline’s new ‘SWISS Senses’ concept promises a revamped long-haul air travel experience that includes product innovations, new service features, and a redesigned cabin interior. In an initial step, SWISS Senses brings an expanded inflight food and beverage offer together with new-look comfort features such as bedding items and a new signature fragrance to enhance the customer’s air travel experience.

As part of its new ‘SWISS Senses’ inflight product concept, Swiss International Air Lines (SWISS) will provide its Economy Class customers with a new long-haul air travel experience from March 5 onwards. The innovations extend to the full on-board offer including the inflight service, food and drink selection, and various comfort items. In addition to newly devised meals and an expanded beverage range, the new concept also provides amenities to further enhance guests’ comfort and enjoyment aloft. SWISS’s Premium Economy Class customers will also benefit from these innovations due to the company’s extensive investment in both travel classes.

“These new product and service highlights will tangibly enhance the air travel experience for our Economy Class and our Premium Economy Class guests,” said SWISS Chief Commercial Officer Heike Birlenbach. “Taken together, they represent one of the biggest service investments in the history of our company. And they bring us a further step forward in providing our customers with a quality air travel experience that is hallmarked by both Swissness and devotion to detail. ”

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Once their flight has reached cruising altitude, SWISS Economy and SWISS Premium Economy guests will be served a welcome aperitif accompanied by a fine Sbrinz cheese appetizer as part of Switzerland’s ‘apéro’ culture. Further culinary enjoyment aloft is offered by several new main-meal creations. The upgraded pre-landing meal will now be served on a tray or in a re-usable bento box.

On some flights, crews will offer additional food between meals; all guests will have access to an extended range of snacks. SWISS will also offer a broader selection of beverages including a new Swiss red wine and typical Swiss soft drinks such as Rivella. All SWISS Economy meals will be served on modern black re-usable tableware.

‘SWISS Senses’ is designed to appeal to all various senses. On the sense-of- smell front, customers can sample the signature fragrance Alpine Valley, created specifically for SWISS in collaboration with Zurich-based Soeder company; it will be available in lavatories in soap, hand lotion, and facial spray form. Alpine Valley combines aromatic larch with fresh citrus notes and subtle hints of herbs bringing little Swiss alpine nature aloft.

Customers can look forward to restful sleep thanks to new bedding with soft pillows and blankets made entirely from recycled materials which fit excellently into future SWISS Senses cabin design.. Enhanced headphones are provided for quality audio experiences enabling guests full enjoyment out off their inflight entertainment.

In additionto itsnewservicefeaturesandproductinnovationsinalltravelclasses,theSWISSSensesconceptextendstonewseatsandnewcabininteriorsnose-to-tailthroughoutSWISSSintercontinentalaircraftfleet.SoallSWISScustomerscanlookforwardtoatotallynewlong-haulairtravelexperiencethattrulyappealstoalltheirvarioussenses.FurtherinformationonSWISSSenseswillbefoundhere.

Organizations Included in this History
More News

London Heathrow, recognized as Europe's busiest airport, will soon experience an increase in its flight offerings by Oman Air.

Sep 2, 2025

Minneapolis–St. Paul International Airport will commence safety and airfield improvement projects on Runway 12R-30L in two distinct phases throughout 2025.

Aug 22, 2025

Delta Air Lines is adjusting its service between Atlanta and Anchorage, extending flights beyond the summer travel season to a year-round offering.

May 15, 2025

In December 2022, Southwest Airlines faced a major crisis as operational challenges led to the cancellation of 16,900 flights, affecting nearly two million passengers during a peak travel period.

Apr 19, 2025

Harrison Ford, an acclaimed actor known for roles such as Han Solo in "Star Wars" and Indiana Jones, is also a noted aviation enthusiast.

Apr 19, 2025

Iberia Airlines has confirmed a notable shift in its flight schedule connecting Madrid and Dallas/Fort Worth, introducing its first overnight service from Europe to the US.

Apr 19, 2025