Quantcast

SWISS unveils 'Senses' concept for enhanced long-haul economy flights starting March 5

A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
EasyJet reveals plans for new flights from regional UK airport next summer
Airlines not switching quickly enough to green jet fuel, study says
US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Inside BA’s new first-class suites: £800 an hour for most private seat
Focus: US airline flight crews confident and angry as unions seek richer contracts
Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger
US budget airlines are struggling. Will pursuing premium passengers solve their problems?
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
Delta Airlines Will Start Serving Shake Shack Cheeseburgers Next Month
United Sees Nearly 30% Surge in Travel to European Christmas Markets
Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al
Asia's airlines blame supply chain woes for disrupted operations
Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope
Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up
Delta investigating after plane’s nose mysteriously suffered damage
What Elon Musk's Starlink means for airlines
CAP OFF Major twist in Dublin Airport passenger cap row as High Court pauses decision in victory for airlines next summer season
Riyadh Air plans new jet order decision early next year
Calls for a blanket ban on politicians receiving free flight upgrades
Wizz Air Loses Challenge Against EU-Approved Romanian Aid for TAROM
Southwest, Other Airlines Plan a Shake-Up. Why They Need More to Boost Their Stocks.
One of Boeing's biggest customers leveled fresh criticism over ongoing 737 Max delivery delays
Low-Cost Airlines Innovate with Subscription Models
LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers
SWISS unveils 'Senses' concept for enhanced long-haul economy flights starting March 5
Policy
Webp 86cgha7jb8yu2kt2ha5mma45qbne
Oliver Buchhofer Chief Operating Officer | Swiss International Air Lines

From March 5 onwards, customers traveling in Economy and Premium Economy Class on SWISS long-haul flights will enjoy a new on-board experience aimed at all their senses. The airline’s new ‘SWISS Senses’ concept promises a revamped long-haul air travel experience that includes product innovations, new service features, and a redesigned cabin interior. In an initial step, SWISS Senses brings an expanded inflight food and beverage offer together with new-look comfort features such as bedding items and a new signature fragrance to enhance the customer’s air travel experience.

As part of its new ‘SWISS Senses’ inflight product concept, Swiss International Air Lines (SWISS) will provide its Economy Class customers with a new long-haul air travel experience from March 5 onwards. The innovations extend to the full on-board offer including the inflight service, food and drink selection, and various comfort items. In addition to newly devised meals and an expanded beverage range, the new concept also provides amenities to further enhance guests’ comfort and enjoyment aloft. SWISS’s Premium Economy Class customers will also benefit from these innovations due to the company’s extensive investment in both travel classes.

“These new product and service highlights will tangibly enhance the air travel experience for our Economy Class and our Premium Economy Class guests,” said SWISS Chief Commercial Officer Heike Birlenbach. “Taken together, they represent one of the biggest service investments in the history of our company. And they bring us a further step forward in providing our customers with a quality air travel experience that is hallmarked by both Swissness and devotion to detail. ”

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Once their flight has reached cruising altitude, SWISS Economy and SWISS Premium Economy guests will be served a welcome aperitif accompanied by a fine Sbrinz cheese appetizer as part of Switzerland’s ‘apéro’ culture. Further culinary enjoyment aloft is offered by several new main-meal creations. The upgraded pre-landing meal will now be served on a tray or in a re-usable bento box.

On some flights, crews will offer additional food between meals; all guests will have access to an extended range of snacks. SWISS will also offer a broader selection of beverages including a new Swiss red wine and typical Swiss soft drinks such as Rivella. All SWISS Economy meals will be served on modern black re-usable tableware.

‘SWISS Senses’ is designed to appeal to all various senses. On the sense-of- smell front, customers can sample the signature fragrance Alpine Valley, created specifically for SWISS in collaboration with Zurich-based Soeder company; it will be available in lavatories in soap, hand lotion, and facial spray form. Alpine Valley combines aromatic larch with fresh citrus notes and subtle hints of herbs bringing little Swiss alpine nature aloft.

Customers can look forward to restful sleep thanks to new bedding with soft pillows and blankets made entirely from recycled materials which fit excellently into future SWISS Senses cabin design.. Enhanced headphones are provided for quality audio experiences enabling guests full enjoyment out off their inflight entertainment.

In additionto itsnewservicefeaturesandproductinnovationsinalltravelclasses,theSWISSSensesconceptextendstonewseatsandnewcabininteriorsnose-to-tailthroughoutSWISSSintercontinentalaircraftfleet.SoallSWISScustomerscanlookforwardtoatotallynewlong-haulairtravelexperiencethattrulyappealstoalltheirvarioussenses.FurtherinformationonSWISSSenseswillbefoundhere.

Organizations Included in this History
More News

Etihad Airways has announced the introduction of its new Airbus A321LR, which features luxury First Suites, lie-flat Business seats, and 4K touchscreens in Economy.

May 1, 2025

United Airlines has announced the issuance of a travel waiver for flights affected by an equipment malfunction at Newark Liberty International Airport.

May 1, 2025

Ethiopian Airlines has announced an exclusive discount on flights ET 801 and ET 800 to Zanzibar for travel in May 2025.

May 1, 2025

Air France has announced a partnership with Canal+ to expand the selection of French media programs available on its inflight entertainment systems for long-haul flights.

May 1, 2025

Hainan Airlines has announced an upgrade to its global network by launching and resuming more than 60 international and regional round-trip passenger routes.

May 1, 2025

Emirates has announced plans to deploy upgraded Boeing 777 and Airbus A380 aircraft to eight additional cities, as well as introduce its first long-range Airbus A350 on Adelaide flights later this year.

May 1, 2025