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Ryanair, a pioneer of the ultra-low-cost airline model, focuses on reducing operational costs to offer significantly cheaper fares than full-service carriers. While low-cost carriers in the United States might provide tickets that are 10-20% less expensive than their full-service counterparts, Ryanair routinely offers prices at less than a third of those charged by network carriers.
The airline achieves this cost advantage through meticulous evaluation of each route and careful management of all operational elements. This approach has made Ryanair a model for others worldwide to replicate.
One well-known strategy is Ryanair's preference for smaller tertiary and secondary airports located far from city centers, which typically have lower operating costs. For instance, instead of using London City Airport (LCY) or London Heathrow Airport (LHR), Ryanair operates out of London Stansted Airport (STN).
