Emirates announces new Asian routes during ITB Berlin 2025

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Emirates announces new Asian routes during ITB Berlin 2025

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Michael Doersam Chief Financial & Group Services Officer | Emirates Airline

By Sky Industry News

Mar 6, 2025

Emirates has concluded its participation at ITB Berlin 2025, marking a significant impact with several strategic initiatives.

The airline announced the launch of three new Asian destinations: Shenzhen in China (1 July), Da Nang in Vietnam (2 June), and Siem Reap in Cambodia (3 June). This expansion aims to enhance connectivity for both leisure and business travelers to Southeast and East Asian markets.

In addition, Emirates renewed its Memorandum of Understanding (MoU) with the Austrian National Tourist Office (ANTO) on the sidelines of ITB Berlin. This renewal reinforces its commitment to attracting travelers from across its global network to Vienna, celebrating 20 years of operations there last year. Similarly, an MoU was signed with the Malta Tourism Authority to promote inbound tourism to Malta from across Emirates' global network.

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ITB Berlin also served as a platform for expanding cruise partnerships. The airline extended its strategic partnerships with TUI Cruises, Costa Cruises, and AIDA Cruises to promote Dubai as a preferred global cruise destination.

The partnership extension with TUI Cruises coincides with their second vessel homeporting in Dubai for the 2025/2026 cruise season. Meanwhile, Emirates' extended partnership with Costa Cruises through 2027 will focus on exploring enhanced transport solutions between Dubai International Airport and Dubai Harbour Cruise Terminal.

These collaborations aim to improve connectivity between air, land, and sea, offering cruise customers a seamless booking experience.

Emirates also used ITB Berlin as an opportunity to expand partnerships with key global travel platforms. The airline expanded its long-term partnership with Expedia Group, allowing travelers to personalize their trips on Emirates using New Distribution Capability (NDC) API integration for services like extra baggage and seat selection.

Additionally, Emirates renewed its partnership with Trip.com, helping expand Trip.com's global presence by leveraging Emirates' extensive international network and coordinating promotional efforts in Asian and European markets.