Emirates announces new Asian routes during ITB Berlin 2025

ITB Berlin also served as a platform for expanding cruise partnerships. The airline extended its strategic partnerships with TUI Cruises, Costa Cruises, and AIDA Cruises to promote Dubai as a preferred global cruise destination.

The partnership extension with TUI Cruises coincides with their second vessel homeporting in Dubai for the 2025/2026 cruise season. Meanwhile, Emirates' extended partnership with Costa Cruises through 2027 will focus on exploring enhanced transport solutions between Dubai International Airport and Dubai Harbour Cruise Terminal.

These collaborations aim to improve connectivity between air, land, and sea, offering cruise customers a seamless booking experience.

Emirates also used ITB Berlin as an opportunity to expand partnerships with key global travel platforms. The airline expanded its long-term partnership with Expedia Group, allowing travelers to personalize their trips on Emirates using New Distribution Capability (NDC) API integration for services like extra baggage and seat selection.

Additionally, Emirates renewed its partnership with Trip.com, helping expand Trip.com's global presence by leveraging Emirates' extensive international network and coordinating promotional efforts in Asian and European markets.