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Francis Kurkdjian: Air France’s signature scent ‘captures an instant in flight’

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Francis Kurkdjian: Air France’s signature scent ‘captures an instant in flight’
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Francis Kurkdjian's AF001 | Air France YouTube Channel

Francis Kurkdjian, master perfumer and co-founder of Maison Francis Kurkdjian, said Air France's new fragrance, AF001, was crafted to evoke the sensation of flying. The airline introduced the scent in its Paris-Charles de Gaulle lounges on January 14, sharing the news on X.

"Collaborating with Air France, in my view, means working with a great icon of French luxury. It is a legendary brand, a mythical house," said Kurkdjian, Master Perfumer & Co-Founder. "Creating the scent of Air France was an obvious choice. AF001 is more of an impression—it captures a moment suspended in flight. The fragrance is very simple; it has a musky base. I combined it with mimosa, and then jasmine-derived molecules that create a soft, enveloping effect, like a breeze of flowers caressing the face."

Air France announced a collaboration with Kurkdjian to create an exclusive fragrance that embodies the elegance and refinement of French luxury. AF001 features a musky base, accented with mimosa and jasmine-derived molecules that offer a light, floral touch. The scent was designed to evoke a sense of purity, fresh air, and relaxation for travelers.


AirFrance Newsroom announces the new perfume | X (former Twitter)

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In a short clip published by Air France on X, Kurkdjian explained that the fragrance aims to enhance passengers' experience, making them feel not just comfortable but elevated. "With this scent, you should feel like you are in a state of well-being—and then even better," he said. The launch of AF001 is part of Air France’s broader strategy to incorporate luxury elements into every aspect of its premium services.

Beyond the fragrance, Air France has continually invested in sensory luxury experiences for its passengers. According to Luxury Daily, the airline has previously partnered with Michelin-starred chefs, top fashion designers, and renowned interior designers to curate a seamless and refined travel atmosphere. AF001 now joins these efforts, reinforcing Air France’s commitment to high-end hospitality in aviation.

Maison Francis Kurkdjian is a globally renowned perfume house founded in 2009. Known for its meticulous craftsmanship and innovative scents, the brand has collaborated with major luxury names, cementing its status as a leader in haute perfumery.

According to its website, Air France was founded in 1933 as the flagship carrier of France and is recognized as a leading global airline known for its commitment to luxury, innovation, and exceptional service. As a member of the SkyTeam alliance, it operates flights to over 200 destinations worldwide from its primary hub at Paris-Charles de Gaulle Airport. The airline is recognized for its premium offerings including high-end dining collaborations, designer cabin interiors, and exclusive lounge experiences—reinforcing its reputation as a symbol of French elegance in aviation.

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