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Spirit Airlines fans remain loyal to the airline despite its recent challenges, including two failed merger attempts with Frontier and JetBlue, and a bankruptcy filing in November. The carrier is relying on its existing operations and devoted customer base to navigate these turbulent times.
Several factors contribute to this loyalty. Spirit's flight safety record and exclusive use of Airbus aircraft are key reasons why longtime fans feel safer flying with the budget carrier. Despite ranking low in the 2024 Axios Harris Poll on brand reputation, Spirit appears to be doing something right to retain its customers.
The airline said, "It’s the big idea behind our business model, making it possible for more people to travel to more places, more often. And it’s what inspires us to Invest In The Guest, going beyond low fares to discover more ways to make our unique brand of customizable À La Smarte travel a great experience too. Providing More Go is why our all-Airbus fleet serves more than 90 destinations across the U.S., Latin America and the Caribbean. More Go is our promise to those who wish to be well-traveled, and those who want to travel well. "
