Icelandair's new topographic textile collection, announced on March 3, 2025, aims to bring the spirit of Iceland closer to its passengers. Previous textile ranges have incorporated simple lessons in the Icelandic language, while the latest collection draws inspiration from Iceland's mountainous landscape. These textiles have been donated to charities after their use.
The new collection is created in collaboration with WESSCO design company and features topographic illustrations of Iceland as seen from above. The abstract patterns formed by inviting curves and lines are designed to imbue the entire aircraft cabin with a touch of Iceland's natural features.
In addition to textiles, many items of onboard food packaging now represent Icelandic nature with specific data points and information about various areas. This effort aims to provide passengers with a complete Icelandic experience.