Korean Air unveils first major brand update in over four decades featuring bold new livery

For many avid aviation enthusiasts, the most exciting part of the night was the unveiling of the new aircraft livery, which is a vast change from what the world has seen for decades. The 2024 Boeing 787 Dreamliner, registration HL8515 and MSN 66878, was hidden by a curtain, but that lifted to reveal the stunning new livery, showcased with a bold "KOREAN" logotype.

Showing off the Korean Air Boeing 787-10 Dreamliner

The Dreamliner is fitted with Korean Air's latest Prestige Suite 2.0 cabin interiors and is set to enter service on Tuesday, flying from Seoul Incheon International (ICN) to Tokyo Narita Airport (NRT). The modern design features an enlarged logo and symbol for greater visual impact while still maintaining the design's visual balance.

The bold KOREAN logotype symbolizes the airline's confidence in its role as South Korea's flagship carrier. The design retains Korean Air's signature sky- blue color, which has been lifted by using a newly developed paint for a metallic effect to enhance the carrier's premium image.

The new design has removed the traditional cheatline and replaced it with a smooth, flowing curve that sweeps across the fuselage, creating a more refined and contemporary look to the livery. A key element of the new corporate identity is the redesigned deep blue Taegeuk symbol, which reflects Korean Air's heritage while embracing the airline's national prestige with a refined visual identity.

The unified Korean Air has a new identity

Earlier in the day, Walter Cho, Chairman and CEO of Hanjin Group and Korean Air had shared his vision with international media; tonight he elaborated on that with an address to assembled crowd in hangar.

Referring to recent acquisition Asiana Airlines said as unified Korean Air group committed more than just transportation aims connect people cultures w... skies

"With this foundation we build industry-leading safety system elevate customer experience strengthen trust through open communication all stakeholders Together create connected better world"

"With full integration Asiana Airlines our role Korea flagship carrier grown even more significant We bring together expertise refine strengths unite cultures create innovative unmatched airline experience"