Quantcast

Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership

Airlines begin canceling flights, offering rebooking ahead of Hurricane Helene
Southwest Airlines to cut service and staffing in Atlanta to slash costs
Explore Japan for free? Japan Airlines offers free domestic flights to foreign travelers
Delta named Official Airline Partner of Birmingham City Football Club
American Airlines to Cut These Routes to Las Vegas, Orlando, and More — Here's Why
Alaska Airlines completes acquisition of Hawaiian Airlines, expanding benefits and choice for travelers
Southwest wouldn't really start charging for bags — right?
JD Power ranked this Midwest airport as the best among largest airports in North America
Alaska Airlines Chief Plans More Routes After a Deal With Hawaiian
Air Canada could begin suspending flights soon as strike deadline nears
JetBlue's new ticket policy entitles every passenger to a carry-on bag
Why United Airlines’ CEO makes as few decisions as possible
American invests in the future of aviation maintenance with new jobs, additional work
DOT probe seeks to determine if frequent flyer programs are fair to travelers
American Airlines flight diverted after passenger starts vaping
Russian Airline Wants $100 Million From Canada for Seizing Its Giant Cargo Plane
Here's where American Airlines is adding flights to Europe in summer 2025
Major airline grounds Airbus A350 fleet, citing faulty engine component
Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions
Regulator cuts Malaysia Airlines' air operator certificate duration after probe
United Airlines flight attendants are prepared to strike. Here's why it's still unlikely.
2 workers killed, 1 injured in tire explosion at a Delta Air Lines shop in Atlanta
Emirates Will Buy 5 Airbus A380s From Lessor For $200 Million
Delta Air Lines named official airline of the WNBA
Pair Of C-Suite Officials Depart Wheels Up
LAX Receives Final Cars for People Mover Train
Alaska Airlines and Hawaiian Airlines merger clears Justice Department hurdle, now faces DOT
Alaska Airlines flight attendants reject new contract, union says there's 'more work to do'
Elliott Investment To Push For 10 New Boardroom Directors At Southwest Airlines
Alaska Air Backs JetZero Blended-Wing Design
Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership
Events
Webp alaska air marketing
Eric Edge, Director of Marketing & Advertising for Alaska Air | https://x.com/eedge

Alaska Airlines has announced its new role as the official airline partner for Portland's newly established WNBA team and has renewed its partnership with Portland Thorns FC. This move aims to strengthen the airline's connection with the city and support women's sports, according to a press release dated March 4.

"Between Portland's new WNBA team and the impressive performance of the Portland Thorns, it's a momentous time for women's sports in Portland," said Eric Edge, Managing Director of Marketing and Advertising. "We've been Portland's leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work."

Eric Edge, managing director of marketing for Alaska Airlines, said that it is an exciting time for women's sports in Portland. He said that partnering with the new WNBA team and the Portland Thorns allows the airline to share this excitement with the community.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

As part of this collaboration, Alaska Airlines will provide fans with exclusive perks, rewards, and content. The airline's commitment to supporting women's sports is longstanding, with 15 years of partnerships in the Women's National Basketball Association (WNBA) and 13 years in the National Women's Soccer League (NWSL).

According to Alaska Airlines, starting in 2025, travelers wearing Portland Thorns gear will enjoy priority boarding on flights departing from Portland. This initiative is intended to enhance supporters' game-day experiences.

Additionally, Alaska Airlines will sponsor a new content series titled "Flight Fit Check," which will showcase the personal travel styles of Portland Thorns players. This series will be produced in collaboration with the team's social media and content divisions.

The partnership also includes a "Throws for Charity" campaign with the Portland WNBA franchise. The airline plans to donate travel miles to a designated nonprofit organization based on successful free throws and three-pointers made by the team throughout their season.

Founded in 1932, Alaska Airlines is headquartered in Seattle, Washington, and serves over 120 destinations across North America.

Organizations Included in this History
More News

London Heathrow, recognized as Europe's busiest airport, will soon experience an increase in its flight offerings by Oman Air.

Sep 2, 2025

Minneapolis–St. Paul International Airport will commence safety and airfield improvement projects on Runway 12R-30L in two distinct phases throughout 2025.

Aug 22, 2025

Delta Air Lines is adjusting its service between Atlanta and Anchorage, extending flights beyond the summer travel season to a year-round offering.

May 15, 2025

In December 2022, Southwest Airlines faced a major crisis as operational challenges led to the cancellation of 16,900 flights, affecting nearly two million passengers during a peak travel period.

Apr 19, 2025

Harrison Ford, an acclaimed actor known for roles such as Han Solo in "Star Wars" and Indiana Jones, is also a noted aviation enthusiast.

Apr 19, 2025

Iberia Airlines has confirmed a notable shift in its flight schedule connecting Madrid and Dallas/Fort Worth, introducing its first overnight service from Europe to the US.

Apr 19, 2025