Quantcast

Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership

US court blocks Biden administration's airline fee disclosure rule
JetBlue Issues Dim Outlook But Execs Remain Confident in Turnaround Plan
These Frequent Fliers Are Done With Loyalty Programs
JetBlue accepting Venmo as payment method for flights purchased through mobile app
United Airlines stock rallies on results, as growing demand wasn’t just about premium seats
Delta Adds Another Alaska Route
Southwest to Reduce Pilot Head Count at Several Bases
Dublin Airport savings boost for holidaymakers – but passengers need to be quick
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
Akasa Air faces DGCA heat for lapses; warning letter issued to airline's accountable manager
Indigo Eyes European Market Amid Intensifying Competition with Air India
Air India to operate daily Delhi-Prayagraj flights for Maha Kumbh
Engine maker agrees to compensate WizzAir for grounded planes
Turkish Airlines’ flights are riddled with bedbugs, passengers say
British Airways frequent flyers react to Executive Club changes
Inside the short-lived, men-only flights where kids and women were banned but cigar and pipe smoking were rife
China steps up drive to break Boeing, Airbus grip on plane market
Heathrow’s New York service clings to spot in top aviation routes
Airline praises pilots in crash-landing where both died but nearly half the passengers survived
Mexico state airline to buy five Embraer planes next year
A record number of people are expected to fly over the holidays. That's good for travel stocks, but not for passengers.
American Airlines technical issue sparks travel chaos on Christmas Eve as flights heavily delayed after being grounded
Why United Airlines has had such a stellar year despite being Boeing's biggest customer
JetBlue nixing routes between multiple major cities, reducing several others
Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
All of the strikes at European airports this winter – find out if you are affected
Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership
Events
Webp alaska air marketing
Eric Edge, Director of Marketing & Advertising for Alaska Air | https://x.com/eedge

Alaska Airlines has announced its new role as the official airline partner for Portland's newly established WNBA team and has renewed its partnership with Portland Thorns FC. This move aims to strengthen the airline's connection with the city and support women's sports, according to a press release dated March 4.

"Between Portland's new WNBA team and the impressive performance of the Portland Thorns, it's a momentous time for women's sports in Portland," said Eric Edge, Managing Director of Marketing and Advertising. "We've been Portland's leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work."

Eric Edge, managing director of marketing for Alaska Airlines, said that it is an exciting time for women's sports in Portland. He said that partnering with the new WNBA team and the Portland Thorns allows the airline to share this excitement with the community.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

As part of this collaboration, Alaska Airlines will provide fans with exclusive perks, rewards, and content. The airline's commitment to supporting women's sports is longstanding, with 15 years of partnerships in the Women's National Basketball Association (WNBA) and 13 years in the National Women's Soccer League (NWSL).

According to Alaska Airlines, starting in 2025, travelers wearing Portland Thorns gear will enjoy priority boarding on flights departing from Portland. This initiative is intended to enhance supporters' game-day experiences.

Additionally, Alaska Airlines will sponsor a new content series titled "Flight Fit Check," which will showcase the personal travel styles of Portland Thorns players. This series will be produced in collaboration with the team's social media and content divisions.

The partnership also includes a "Throws for Charity" campaign with the Portland WNBA franchise. The airline plans to donate travel miles to a designated nonprofit organization based on successful free throws and three-pointers made by the team throughout their season.

Founded in 1932, Alaska Airlines is headquartered in Seattle, Washington, and serves over 120 destinations across North America.

Organizations Included in this History
More News

Emirates Airlines has highlighted the evolution of its cabin crew uniform, emphasizing its commitment to timeless design and practicality.

Oct 23, 2025

Emirates has achieved the Gold Tier status in the 2024 Fly Quiet Programme at New York’s JFK Airport, making it the only airline to receive this distinction among all participating carriers.

Oct 23, 2025

Flying Food Group, Inc. has announced the recipients of its 2025 scholarships, with all five applicants receiving awards this year.

Oct 23, 2025

Dnata, a global provider of air and travel services, has entered into a joint venture with Azerbaijan’s Silk Way Group to launch ground handling and cargo operations at Alat International Airport, located in the Alat Free Economic Zone in Baku.

Oct 22, 2025

Delta Air Lines has announced the release of version 7.5 of its mobile app, introducing new features aimed at making travel planning and management easier for customers during the holiday season.

Oct 22, 2025

The Fair Work Commission has ruled that a former employee of dnata Airport Services was unfairly dismissed and awarded $36,468.39 in compensation.

Oct 22, 2025