Alaska Airlines has announced its new role as the official airline partner for Portland's newly established WNBA team and has renewed its partnership with Portland Thorns FC. This move aims to strengthen the airline's connection with the city and support women's sports, according to a press release dated March 4.
"Between Portland's new WNBA team and the impressive performance of the Portland Thorns, it's a momentous time for women's sports in Portland," said Eric Edge, Managing Director of Marketing and Advertising. "We've been Portland's leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work."
Eric Edge, managing director of marketing for Alaska Airlines, said that it is an exciting time for women's sports in Portland. He said that partnering with the new WNBA team and the Portland Thorns allows the airline to share this excitement with the community.