Quantcast

Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership

European air traffic warning means summer delays for holidaymakers
The EU rule change that could affect millions of Brits when their flight is delayed or cancelled
Delta Earnings Land Soon. Why They’re Key for Airline Stocks and the Economy.
Avelo Airlines to Operate Deportation Flights, Hiring Flight Attendants
Travel chaos 2025: all the strikes and disruption expected across Europe
United receives FAA approval for first Starlink-equipped planes
Qantas launches mammoth Asia flight sale including Bali and Japan
New Update from Air Canada, WestJet, American Airlines, Delta, United, Southwest, Alaska, JetBlue Airways, and Sunwing: Airline Capacity Between Canada and US Slashed as Bookings Plummet Seventy Per Cent
Delta Cuts Two Domestic Routes
United Airlines Technicians Reject ‘Dead on Arrival’ Contract Proposal, Teamsters Say
The State of the Asia Pacific Airline Industry
Spirit Airlines to add Detroit nonstop flight out of Bradley International Airport
Major airline to launch new direct flights from Scotland to North America
Ryanair launches new ‘prime’ membership which saves passengers more than £400 a year
Judge Orders Boeing to Trial on 737 MAX Case
Qantas’ free international Wi-Fi to switch on from next week
The real reason Southwest is charging for bags now
Air France-KLM in ongoing talks with Air Europa on potential stake, CEO says
Frontier Savagely Shades Southwest After They Eliminated Longstanding Free Bag Policy, Sparking Backlash
Frontier Wants You to 'Divorce Your Old Airline' After Southwest Changes
Delta named one of Fast Company's Most Innovative Companies for sustainability initiatives
Passengers escape fiery American Airlines jet in Denver
Delta, American Dive On Slashed Outlooks; But Two Airlines Rally
Competitors are circling Southwest after the airline announced it's going to start charging for checked bags
Exclusive: Dominican Low-Cost Carrier Arajet Wants to Disrupt NYC Market
Boeing deliveries rise 63% in February from a year earlier
Transportation Secretary Duffy Lays Out 10 Ways the FAA Is Working to Upgrade Air Traffic Control and Make Flying Safer
EasyJet pilot Paul Elsworth suspended after flying too close to mountain
Delta Air Lines bets on ‘blended-wing’ flight to reduce emissions
Europe's airlines pivot to bite size M&A deals to limit cost, regulatory burden
Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership
Events
Webp alaska air marketing
Eric Edge, Director of Marketing & Advertising for Alaska Air | https://x.com/eedge

Alaska Airlines has announced its new role as the official airline partner for Portland's newly established WNBA team and has renewed its partnership with Portland Thorns FC. This move aims to strengthen the airline's connection with the city and support women's sports, according to a press release dated March 4.

"Between Portland's new WNBA team and the impressive performance of the Portland Thorns, it's a momentous time for women's sports in Portland," said Eric Edge, Managing Director of Marketing and Advertising. "We've been Portland's leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work."

Eric Edge, managing director of marketing for Alaska Airlines, said that it is an exciting time for women's sports in Portland. He said that partnering with the new WNBA team and the Portland Thorns allows the airline to share this excitement with the community.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

As part of this collaboration, Alaska Airlines will provide fans with exclusive perks, rewards, and content. The airline's commitment to supporting women's sports is longstanding, with 15 years of partnerships in the Women's National Basketball Association (WNBA) and 13 years in the National Women's Soccer League (NWSL).

According to Alaska Airlines, starting in 2025, travelers wearing Portland Thorns gear will enjoy priority boarding on flights departing from Portland. This initiative is intended to enhance supporters' game-day experiences.

Additionally, Alaska Airlines will sponsor a new content series titled "Flight Fit Check," which will showcase the personal travel styles of Portland Thorns players. This series will be produced in collaboration with the team's social media and content divisions.

The partnership also includes a "Throws for Charity" campaign with the Portland WNBA franchise. The airline plans to donate travel miles to a designated nonprofit organization based on successful free throws and three-pointers made by the team throughout their season.

Founded in 1932, Alaska Airlines is headquartered in Seattle, Washington, and serves over 120 destinations across North America.

Organizations Included in this History
More News

Flying Food Group, Inc. has announced the recipients of its 2025 scholarships, with all five applicants receiving awards this year.

Oct 23, 2025

Dnata, a global provider of air and travel services, has entered into a joint venture with Azerbaijan’s Silk Way Group to launch ground handling and cargo operations at Alat International Airport, located in the Alat Free Economic Zone in Baku.

Oct 22, 2025

Delta Air Lines has announced the release of version 7.5 of its mobile app, introducing new features aimed at making travel planning and management easier for customers during the holiday season.

Oct 22, 2025

The Fair Work Commission has ruled that a former employee of dnata Airport Services was unfairly dismissed and awarded $36,468.39 in compensation.

Oct 22, 2025

The 13th Annual Breast Care International Walk for the Cure took place in Kumasi, Ghana, drawing around 30,000 participants, including survivors, healthcare professionals, students, traditional leaders, and advocates.

Oct 22, 2025

The Los Angeles International Airport (LAX) has announced the closure of Terminal 5 to allow for a significant redevelopment.

Oct 22, 2025